10 Things I Hate About You, College Edition

As I approach my graduation in about a month, I've been feeling a bit reflective. Here are the 10 things that I can definitively say I've hated about college. The broke college student life. It's no joke, y'all. 2. Having to juggle multiple jobs and a full course load because of said broke-ness. 3. Constantly … Continue reading 10 Things I Hate About You, College Edition

Influencer Marketing 101

"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly … Continue reading Influencer Marketing 101

Competitive Advantage and Being “Known”

Competitive Advantage n: a unique characteristic that makes you stand out from the crowd and that no one else can copy; the foundation of your personal brand Several weeks ago, my social media professor suggested that I read the book Known by Mark Schaefer. It's all about personal branding, mainly using social media, and I … Continue reading Competitive Advantage and Being “Known”

Live Video Content: Should I Use It?

Live video content--whether on Snapchat, Facebook, or Instagram--can be a challenge for many businesses. While the format certainly has some key points that make it valuable for certain tasks, that doesn't mean that everyone should be hopping on board the "live streaming" train. Before you start that live stream, ask yourself these questions and see … Continue reading Live Video Content: Should I Use It?