I'm officially a college graduate. That means I must have all the answers and know exactly what I want to do with my life, right? As it turns out, not so much.
"What happens here, stays here." How did one tagline come to epitomize an entire city? Through the power of marketing.
Public transit is definitely the way to go when visiting Paris. It's cheap, easy, and takes you anywhere you want to go. But how do you navigate a train system in French?
I've been a Taylor Swift fan since I first heard, "Teardrops on My Guitar" as a young teen. Many years, and a marketing degree later, I'm blown away by how Taylor has taken charge of her personal brand and reshaped her image over the years through her music.
Let's face it: Paris is known for its food. From crêpes to sandwiches, you'd be hard-pressed to plan a trip to this gastronomical wonder without indulging in some of the world's finest cuisine. But this guide isn't about 5-star restaurants where you have to take out a second mortgage to afford eating there. When I was in Paris, I was a broke college student, so I focused on places where I could get the most bang for my buck. And most of the time, that was at local cafés. Without further ado, here are my favorite places to eat in Paris, without overdrawing your bank account.
Happy Monday! I usually hate this day of the week with a passion, but today marks my last day of undergraduate classes, so I'm actually pretty excited. To celebrate, I'm talking about one of my favorite topics: influencer marketing. A couple of weeks ago at my now-former internship, I spoke with our digital VP about … Continue reading 8 Steps to a Successful Influencer Marketing Campaign
This week, I'm going to share with you the places that I would recommend to visitors who only have a couple days to explore Paris.
Social media is always advancing and what's cool today could be tossed to the curb by morning. Here are my top 5 social media trends that every marketer should be watching.
I love Paris. After living there for four months, it's a second home to me. I hope that after reading this article, you're inspired to book your own trip to the City of Lights. And confident enough to take the city on by yourself.
Crisises are an unavoidable part of life, both personal and professional. If you can become a crisis management master, everyone from your friends to your boss will be impressed.