Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a major trend right now. It's something that both consumers and businesses can benefit from knowing more about. But what exactly is CSR? Why is it so important that brands take a stand? Why is this trend coming to the forefront right now? What brands are embracing this idea? And how are said brands benefiting from CSR, in terms of sales and market share?

8 Steps to a Successful Influencer Marketing Campaign

Happy Monday! I usually hate this day of the week with a passion, but today marks my last day of undergraduate classes, so I'm actually pretty excited. To celebrate, I'm talking about one of my favorite topics: influencer marketing. A couple of weeks ago at my now-former internship, I spoke with our digital VP about … Continue reading 8 Steps to a Successful Influencer Marketing Campaign

Influencer Marketing 101

"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly is it? What makes it so powerful? What clients would be the best fits for it? And how do you go about finding the right influencer?