8 Steps to a Successful Influencer Marketing Campaign

Happy Monday! I usually hate this day of the week with a passion, but today marks my last day of undergraduate classes, so I'm actually pretty excited. To celebrate, I'm talking about one of my favorite topics: influencer marketing. A couple of weeks ago at my now-former internship, I spoke with our digital VP about … Continue reading 8 Steps to a Successful Influencer Marketing Campaign

Influencer Marketing 101

"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly … Continue reading Influencer Marketing 101

Competitive Advantage and Being “Known”

Competitive Advantage n: a unique characteristic that makes you stand out from the crowd and that no one else can copy; the foundation of your personal brand Several weeks ago, my social media professor suggested that I read the book Known by Mark Schaefer. It's all about personal branding, mainly using social media, and I … Continue reading Competitive Advantage and Being “Known”

Live Video Content: Should I Use It?

Live video content--whether on Snapchat, Facebook, or Instagram--can be a challenge for many businesses. While the format certainly has some key points that make it valuable for certain tasks, that doesn't mean that everyone should be hopping on board the "live streaming" train. Before you start that live stream, ask yourself these questions and see … Continue reading Live Video Content: Should I Use It?

Online Reputation Management: Airlines and Twitter

Managing your online reputation is never easy, whether you're an individual or a business. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look … Continue reading Online Reputation Management: Airlines and Twitter