Being a social media manager is no easy task. Every day is filled with potential disasters for your brand. How do you avoid (most of) the pitfalls? With these ten, simple rules.
Happy Monday! I usually hate this day of the week with a passion, but today marks my last day of undergraduate classes, so I'm actually pretty excited. To celebrate, I'm talking about one of my favorite topics: influencer marketing. A couple of weeks ago at my now-former internship, I spoke with our digital VP about … Continue reading 8 Steps to a Successful Influencer Marketing Campaign
Social media is always advancing and what's cool today could be tossed to the curb by morning. Here are my top 5 social media trends that every marketer should be watching.
Crisises are an unavoidable part of life, both personal and professional. If you can become a crisis management master, everyone from your friends to your boss will be impressed.
Snapchat has had some issues recently, to put it mildly. Does this mean that marketers should avoid putting money behind the platform for now? I say, "Yes." Here's why.
"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly is it? What makes it so powerful? What clients would be the best fits for it? And how do you go about finding the right influencer?
What do competitive advantage, personal branding, and Mark Schaefer's book "Known" have in common? Every professional needs to know what they are and how to use them to their advantage.
Women make up 45% of the NFL's fan base, 32% for the NHL, and 30% each for the MLB and NBA. So, why do marketers keep treating us like we're only interested in hot players and impressing our crush?
Before you start that live stream, ask yourself these questions and see if your business really needs to be creating live videos, or if you're just trying to seem trendy.
When you get your first "big girl job", your boss will want you to come to work every day dressed like a full-grown adult in suitable professional attire. How can you make this happen when you're a broke, recent grad? By following these simple tips.