I've been a Taylor Swift fan for years. And in case you can't tell this point, I also have the tendency to geek out when it comes to marketing. Since I've been listening to a lot of Taylor's music while studying for my last set of final exams this week, I've had the chance to … Continue reading Taylor Swift: A Lesson in Brand Management
Snapchat has been all over social media recently, and not in a good way. After the hugely unpopular, forced update in January, the app's popularity sank as their users jumped ship to Instagram. The Facebook-owned platform offers many of the same features as Snapchat, like the stories feature, though they don't offer the lenses and … Continue reading Snapchat: Is It Dying?
When you picture a sports fan, what comes to mind? A college guy drinking with his buddies while watching the game, maybe. Perhaps a bunch of male coworkers going to their home team's game as a bonding activity. Or, your dad yelling at the TV when his team fumbles the ball. Regardless of the age, … Continue reading Women Can Like Sports, Too
Managing your online reputation is never easy, whether you're an individual or a business. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look … Continue reading Online Reputation Management: Airlines and Twitter
I went to LUSH for the first time a couple weekends ago, after months of hearing rave reviews from my roommate and girls in a Facebook travel group that I'm in. I'm now in love. As soon as I got home, I told my roommate and we started talking about LUSH and why we prefer … Continue reading Marketing Case Study: LUSH