Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a major trend right now. It's something that both consumers and businesses can benefit from knowing more about. But what exactly is CSR? Why is it so important that brands take a stand? Why is this trend coming to the forefront right now? What brands are embracing this idea? And how are said brands benefiting from CSR, in terms of sales and market share?

Online Reputation Management: Airlines and Twitter

Managing your business's online reputation is never easy. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look at some of the major U.S. airlines and how they are (or aren't) practicing good online reputation management, particularly on Twitter.

Marketing Case Study: LUSH

I went to LUSH for the first time a couple weekends ago, after months of hearing rave reviews from my roommate and girls in a Facebook travel group that I'm in. I'm now in love. As soon as I got home, I told my roommate and we started talking about LUSH and why we prefer them over other beauty companies. Being a marketing major, I've decided to highlight the main points of our discussion, using the 4Ps as a guide.