In 2014, Aerie launched their #AerieReal campaign, with no retouching in their ads, which featured models who looked like real women. Recently, they've added women with disabilities to their lineup. The result? Rising profits, increased market share, and the potential to leave a lasting, positive impact on the fashion industry.
Corporate Social Responsibility (CSR) is a major trend right now. It's something that both consumers and businesses can benefit from knowing more about. But what exactly is CSR? Why is it so important that brands take a stand? Why is this trend coming to the forefront right now? What brands are embracing this idea? And how are said brands benefiting from CSR, in terms of sales and market share?
"What happens here, stays here." How did one tagline come to epitomize an entire city? Through the power of marketing.
I've been a Taylor Swift fan since I first heard, "Teardrops on My Guitar" as a young teen. Many years, and a marketing degree later, I'm blown away by how Taylor has taken charge of her personal brand and reshaped her image over the years through her music.
Snapchat has had some issues recently, to put it mildly. Does this mean that marketers should avoid putting money behind the platform for now? I say, "Yes." Here's why.
Women make up 45% of the NFL's fan base, 32% for the NHL, and 30% each for the MLB and NBA. So, why do marketers keep treating us like we're only interested in hot players and impressing our crush?
Managing your business's online reputation is never easy. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look at some of the major U.S. airlines and how they are (or aren't) practicing good online reputation management, particularly on Twitter.
I went to LUSH for the first time a couple weekends ago, after months of hearing rave reviews from my roommate and girls in a Facebook travel group that I'm in. I'm now in love. As soon as I got home, I told my roommate and we started talking about LUSH and why we prefer them over other beauty companies. Being a marketing major, I've decided to highlight the main points of our discussion, using the 4Ps as a guide.