Corporate Social Responsibility (CSR) is a major trend right now. It's something that both consumers and businesses can benefit from knowing more about. But what exactly is CSR? Why is it so important that brands take a stand? Why is this trend coming to the forefront right now? What brands are embracing this idea? And how are said brands benefiting from CSR, in terms of sales and market share?
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I'm learning one of the hardest lessons of my life right now: things don't always go your way. This is the story of what brought this on. And how I'm coping.