As I approach my graduation in about a month, I've been feeling a bit reflective. Here are the 10 things that I can definitively say I've hated about college.
A lot of people will be moving this summer, including me. Since starting college, I've lived in three different places, with varying rates of success, so I consider myself a bit of an expert on the topic. One piece of advice? The "perfect" apartment doesn't exist. But with these tips, you can get pretty close.
Snapchat has had some issues recently, to put it mildly. Does this mean that marketers should avoid putting money behind the platform for now? I say, "Yes." Here's why.
I think mindfulness is something that gets lost for most of us. We're so busy going to meetings, side-hustling, and trying to do all the million and one things that society says we have to do in order to be successful. In reality, though, sometimes the best thing we can do is stop, breathe, and remind ourselves that we've got this.
"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly is it? What makes it so powerful? What clients would be the best fits for it? And how do you go about finding the right influencer?
What do competitive advantage, personal branding, and Mark Schaefer's book "Known" have in common? Every professional needs to know what they are and how to use them to their advantage.
Women make up 45% of the NFL's fan base, 32% for the NHL, and 30% each for the MLB and NBA. So, why do marketers keep treating us like we're only interested in hot players and impressing our crush?