10 Things I Hate About You, College Edition

As I approach my graduation in about a month, I've been feeling a bit reflective. Here are the 10 things that I can definitively say I've hated about college. The broke college student life. It's no joke, y'all. 2. Having to juggle multiple jobs and a full course load because of said broke-ness. 3. Constantly … Continue reading 10 Things I Hate About You, College Edition

Influencer Marketing 101

"Influencer marketing" is a major buzzword right now. It's been cited as one of the year's biggest trends by Forbes; Meltwater; Ragan's PR Daily; and more. And according to Klear, an influencer marketing software platform, the field grew by a whopping 198% last year. So, we've established that influencer marketing is important. But what exactly … Continue reading Influencer Marketing 101

Competitive Advantage and Being “Known”

Competitive Advantage n: a unique characteristic that makes you stand out from the crowd and that no one else can copy; the foundation of your personal brand Several weeks ago, my social media professor suggested that I read the book Known by Mark Schaefer. It's all about personal branding, mainly using social media, and I … Continue reading Competitive Advantage and Being “Known”