An Intern’s View of a PR Agency

Today marks the end of my first month at my internship with RunSwitch PR. These have been some of the most hectic weeks of my life.

They’ve also been some of the best.

Agency life is incredibly different from corporate life. When you’re working on the corporate side, you’ve only got one client. At an agency, though, you have dozens of them. Yet they all think that they’re your only client and deserve every bit of your attention. It’s easy to get bogged down and feel like you’re hopelessly in the weeds. What’s a poor intern to do?

Multitask. Ask for help. Stay organized. Recognize that communication is key.

Not every day is busy, though. Sometimes, half of the office will be out an event and the other half are catching up on some other projects. This is when it’s up to you to take the initiative and ask for work. There’s always something to be done at an agency. You just have to find it.

Despite how crazy things can get, I love working at an agency. And I’ve never had a better workplace than RunSwitch.

The culture here is amazing. Everyone knows what they’re doing, but they don’t think that they know everything. People are always bouncing ideas off of each other or collaborating on projects. For me, this is especially huge, since there have been projects that I’ve been looped in on simply because of the digital background that I have, which others may not. It’s a stark contrast to some of my friends’ internships, where they’re overlooked because they’re “just interns”.

The people I work with also want to push themselves and grow as PR professionals. As an intern, it’s expected that I’ll take on work that I’m not familiar with, since the point of this experience is to learn. But the rest of the team is also focused on developing new skill sets. If you want to start learning about another side of the business, just let your boss know. They want you to have the opportunity to become a better, more well-rounded PR professional.

I’m thrilled to be working at a place where no two days are ever the same, the partners care about you and your professional development, and at the end of the day, you feel like you’ve made a difference. I can’t wait to see what these next few months bring.

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