Everyone has goals, right? But most people never seem to achieve them. That's because instead of setting real, achievable goals, most people are just making a wish. SMART goals are here to bridge the gap from "wish" to "reality".
SMART Goals 101
Month: February 2018
Live Video Content: Should I Use It?
Before you start that live stream, ask yourself these questions and see if your business really needs to be creating live videos, or if you're just trying to seem trendy.
Meal Planning for the Post Grad Girl
What’s a girl to do when she has no money, no time, and a desire to eat three meals a day? Follow this simple guide to meal planning and watch your friends be jealous that you’re successfully adulting.
Looking Professional on a Budget 101
When you get your first "big girl job", your boss will want you to come to work every day dressed like a full-grown adult in suitable professional attire. How can you make this happen when you're a broke, recent grad? By following these simple tips.
Online Reputation Management: Airlines and Twitter
Managing your business's online reputation is never easy. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look at some of the major U.S. airlines and how they are (or aren't) practicing good online reputation management, particularly on Twitter.
Marketing Case Study: LUSH
I went to LUSH for the first time a couple weekends ago, after months of hearing rave reviews from my roommate and girls in a Facebook travel group that I'm in. I'm now in love. As soon as I got home, I told my roommate and we started talking about LUSH and why we prefer them over other beauty companies. Being a marketing major, I've decided to highlight the main points of our discussion, using the 4Ps as a guide.
An Intern’s View of a PR Agency
Agency life is incredibly different from corporate life. When you’re working on the corporate side, you’ve only got one client. At an agency, though, you have dozens of them. Yet they all think that they’re your only client and deserve every bit of your attention. It’s easy to get bogged down and feel like you’re hopelessly in the weeds. What’s a poor intern to do?
