Live Video Content: Should I Use It?

Live video content--whether on Snapchat, Facebook, or Instagram--can be a challenge for many businesses. While the format certainly has some key points that make it valuable for certain tasks, that doesn't mean that everyone should be hopping on board the "live streaming" train. Before you start that live stream, ask yourself these questions and see … Continue reading Live Video Content: Should I Use It?

Online Reputation Management: Airlines and Twitter

Managing your online reputation is never easy, whether you're an individual or a business. But airlines have it tougher than most. With people relying on prompt flights to get them to weddings, funerals, graduation ceremonies, and that well-deserved vacation, tempers can flare when flights get delayed or poor service is given. Let's take a look … Continue reading Online Reputation Management: Airlines and Twitter