Why You Need a Personal Brand

So, you’ve finally graduated college. Congrats! And you’ve even got a nice job offer from your last internship, which means you can just relax and not worry about ever having to find another job, right?

Yeah, not so much.

Whether you love your first job or not, the fact remains that it won’t be your last. Somewhere down the line, you’ll have to make a change, for any number of personal or professional reasons. When you find yourself in that spot, how are you going to deal with it?

Are you just going to search on a job hunting site, like everybody else? How are you going to convince your future employer to pick you out of a sea of identical applicants?

The answer: your brand.

Ask yourself why you buy the things that you do. Odds are, you could get a similar product for the same price, or cheaper, somewhere else, but you pick one brand over the others. Why? Because you like the story that they have to tell and what they’re promising you.

It’s the same thing with your personal brand. If you want to convince a hiring manager that you’re the best for the job, you have to sell yourself that way. And that starts with controlling your brand.

Controlling your brand is all about managing your reputation, especially online. Think about your ideal job. How is the person filling that job using social media?

They’re probably using Twitter to share content related to their industry, as well as their own thoughts on it, and Instagram to show off a networking event they attended. They’re using social media to build a brand that portrays them as a well-connected professional who is aware of the latest developments in their field and has insights about those developments that they want to share with their peers.

If you were a hiring manager and you had to choose between Applicant A, whose news feed is full of photos of them at bars with their friends, and Applicant B, who just attended an industry dinner and shared a blog article with their thoughts about the key note speaker, who would you pick?

You want to be Applicant B. And next week, I’m going to show you how to become her.

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