10 Commandments for the Social Media Marketer

1. Thou shall not cross-post content. 2. Thou shall proofread. Twice. Minimum. 3. Thou shall not be on platforms where thy has no business being. 4. Thou shall post consistently. 5. Thou shall not ignore thy consumers. 6. Thou shall keep to thy brand voice. 7. Thou shall not be inauthentic. 8. Thou shall know … Continue reading 10 Commandments for the Social Media Marketer

Visiting Paris 101: Métro Tips

Hi, y'all! So, in Paris, public transit is a major part of life. Generally speaking, Parisians either take the train or walk everywhere. However, unless you're from a major city, you probably aren't used to using public transportation, especially as an American. That being said, the Paris Métro is actually pretty easy to figure out. … Continue reading Visiting Paris 101: Métro Tips

8 Steps to a Successful Influencer Marketing Campaign

Happy Monday! I usually hate this day of the week with a passion, but today marks my last day of undergraduate classes, so I'm actually pretty excited. To celebrate, I'm talking about one of my favorite topics: influencer marketing. A couple of weeks ago at my now-former internship, I spoke with our digital VP about … Continue reading 8 Steps to a Successful Influencer Marketing Campaign